The Ideas Behind the “The Great Fortune Cookie Caper”
Each year when the holidays roll around, the AMP team collectively struggles to come up with a New Year’s greeting that tops our previous efforts. After several year’s worth of jokey hand crafted postcards, owner and president Amy Lou Abernethy suggested we play to our core strengths and produce a video. But not just any […]
P2 Field Media Management
How to safely transfer P2 footage in the ﬁeld and save it from ninjas, abominable snowmen, and Tyrannosaurus Rex. The amazing gang over at Crews Control asked me to guest blog and write about our P2 Media Workflow. It’s an article full of tips, tricks, and some great takeaways. Click HERE now to check out […]
The “AV Guy” Presentation Test
Does your presentation pass the “AV Guy” test? That is to say, if your audience didn’t know you or know anything about your business, would your presentation still be watchable and compelling? I talk about presenting skills a lot, because the best lighting and most attractive staging cannot transform a weak or unfocused presentation into […]
What happens at NATPE, plays in Vegas
Recently AMP co-owner, Sandy Abernethy, and I took part in a pitch contest at the NATPE conference in Las Vegas. NATPE is the National Association of Television Program Executives. Las Vegas is America’s premiere destination for All-You-Can-Eat dining and also provides a multitude of outstanding opportunities to squander your child’s college fund playing Caribbean Stud. […]
The Real Deal Behind Realscreen
Having been to two Realscreen Summits, I highly recommend it to producers and content creators who are looking for a way into the world of original programming. Although you can spot trends by reading the trades, subscribing to Cable U (another great resource), and skimming Cynopisis, there’s nothing like conversations with programming executives to really […]
What’s the impact of having a camera crew in your offices for a day?
As our society gravitates increasingly toward visual communication as the standard mode of exchanging ideas, training and educating, it’s not unusual to encounter video production crews in all arenas: public life, school, events and of course, the workplace. During my 20 years in media production, I’ve been involved in a great many shoots as […]
Hi, Ian Loomer has added you as a friend on Facebook.
How many times have you seen that message in your inbox? A friend, relative, co-worker, or that creepy guy from high school has found you on one of the eleventy billion social networking sites that rule our Internet. Between Tweeting, Facebooking, Myspacing, blogging and updating various states of status and personal feelings, it’s a wonder […]
Learning Lessons the Hard Way (Part 1)
Sometimes experience is the best teacher. So, I’ve decided to share some of my less than ideal production moments in the hopes that you can learn from them before you suffer a similar fate. Believe me – I wouldn’t wish these on anyone. “Look before you leap” took on new meaning on a shoot […]
Speaking in Public? What Not to Wear.
I am a complete “What Not to Wear” geek. I LOVE seeing Stacy and Clinton transform someone who clearly has not looked in a mirror since 3rd grade into a ravishing hottie. Granted, the average business person has way more fashion sense than Stacy and Clinton’s targets. Even so, if I could, I would pre-screen […]
Of Sex Pistols and Sopranos
The AMP TV development team is always looking for a good story, but we have a special commitment to presenting true tales that tweak stereotypical notions people may harbor about the great state of Texas. In the world of unscripted television, the Metroplex is overwhelmingly portrayed as a land of gung-ho S.W.A.T. teams, high-maintenance hairdressers, […]