The Creative Edge

Michaels, “Roadtrip”

In an effort to capture the eyes and imaginations of the tween crowd, AMP created a fun-filled world of freedom and style they could aspire to. AMP stylists conceived and created the projects and we took the production on the road, VW bus, dog, and all.

Producer/Director: Amy Lou Abernethy
Director of Photography: Jake Wilganowski
Camera: Canon 5D Mark II
Camera Specs: 1080 24P
Deliverables: Multiple digital file formats
Michaels Craft Store